“A no-cars town,” “the most expensive hotels in Switzerland,” and “the mountain from the “Toblerone” logo” are all true definitions for this famous ski destination. If you happen to be in Zermatt for the first time, the lack of traffic and cars on the streets might amaze you. This is especially amazing during the peak ski season when 20,000 people walk around on foot and the only vehicles allowed are fire engines and shop suppliers. The only exception is made for electric cars, and if you are caught driving in town, the fine is 350 franks (nearly 300 euros). This is a normal amount for the place with the most expensive hotels in Switzerland.