The Ham Yard Hotel belongs to the well-known British Firmdale Hotels chain, providing an urban village feel and housing a fashion microcosm complete with designer stores, a cinema, a bowling alley, a restaurant and a spa.
The small courtyard that houses the Ham Yard Hotel is only a couple of hundred yards from Piccadilly Circus and is said to have gotten its name from a lively pub that operated there during the 18th century. The pub was followed by night clubs during the 1920s and 1930s and jazz bars during the 1940s. The courtyard suffered heavy damage from German bombings during the London Blitz, and its most significant postwar resident was The Scene Club, a popular 1960s music venue that hosted the Rolling Stones, the Who and other British bands.
Each of the hotel’s 91 bedrooms and suites has been individually designed, and it seems that objects from every part of the world have been brought there.The cinema on the basement floor is decked in bright orange chairs, fuchsia pink curtains and electric-blue fabric covered walls, while the bowling alley displays 1950s-style elements.